SERVICE AREA 2022
Desert Hot Springs
Performance beyond mere bandwidth.
It’s easy to argue that more bandwidth is better than less. Ask anyone who has upgraded from an old, twisted pair modem and a 56 kb/s internet connection to 50Mbp/s connection and without fail the increased speed will be the celebrated differentiation.
This speed increase though should be noted is primarily downloading. The internet has grown on the backs of the limited copper technology assets in place for telephone and cable. In doing, the primary goods and services as well as our networking behavior has been developed to match the slow top-down direction prescribed by the infrastructure and those who own it – One direction from a trickle to slowly increasing stream. We search, we buy, we download.
As more fiber optic networking is deployed, the distances data needs to travel over the copper are decreased allowing for higher download speeds to be forced over the old lines. With streaming being a significant purchase item, this increase bandwidth has been welcome and again celebrated.
But for connectivity to match the human experience and for buying and selling, it needs to go in both directions. Out and in or in internet speak “up and down” in real time. Fiber optic connections are symmetrical as light and spectrum can be sent in either direction simultaneously with the energy of one not running into the energy from the other. As fiber is timely and costly to deploy, most connections remain copper or coax for the last mile or so, limiting the ultimate upload and even download capacity of the connection.
For business these limitations are just that. Two businesses equal in all measures but their access to true broadband are not equal at all. To process, to scale, to maximize productivity, or to communicate, demonstrate or broadcast in any real time capacity requires robust download and UPLOAD speeds.
Another critical component to True Broadband is the speed in which data can be processed over the network connection. Called latency this is processing power of your connection and is a function of the networking equipment and capacity. The lower the latency the faster the computation which allows for the cloud services and HD streaming to be in real time as opposed to shuddering or lagging.
A true business class internet connection will have upload and download speeds north of 200Mbps/200Mbps as well as low millisecond latency built into the network design.
The final component needed for true broadband is a conservative networks capacity allocation or subscription model.
Subscription Model / Traffic
Internet traffic is ever changing. When you buy an internet connection its generally sold at a level of service that points at a number of the download speed, bold print, and upload speeds, fine print. What is often missed in the conversation is that this service level is the maximum. If network usage is “normal”, then you should achieve these quoted numbers. But if network traffic is heavy then your speeds will decrease. In other words, your speeds will vary. This happens by design and is a function of the ISP’s subscription model. Like over selling seats on a plane, they sell more service than they have capacity to deliver. If your service always performs below your “maximum” sold to number, then your ISP has a subscription model that sells far beyond what their capacity is.
The Internet We Have vs The Internet We Want
As a boutique ISP. We have built our network and our company geared to your specific satisfaction. Our connections are proprietary, symmetrical and fast. They are site specific and geared towards your business specially. The entire network is built to perform and offer a level of connectivity better than any other.
Where you take your connection is up to you, but we hope to inspire you to take it far and do good things for your company, your clients and your community.